Tag: Use Cases

Analyze clickstream data with IBM Db2 EventStore for customer insights

Analyze clickstream data with IBM Db2 EventStore for customer insights

In this blog, we will look at analyzing the Clickstream data with IBM Db2 EventStore to derive timely insights on interests of retail customers. Typically, ingesting streaming event data, persisting with low latency and analyzing it along with historical event data requires integrating multiple analytic systems. IBM Db2 EventStore is purpose built to simplify the … Continue reading Analyze clickstream data with IBM Db2 EventStore for customer insights

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Data visualization playbook: Determining the right level of detail

Data visualization playbook: Determining the right level of detail

One of the most important steps for creating data visualizations is selecting which aspects, features or dimensions of the data to present—in other words, letting the data dictate the visualization. Unlike school assignments, data scientists and professionals rarely receive project that provides the same clear guidance they received as children. There is no longer a … Continue reading Data visualization playbook: Determining the right level of detail

Big Data: The Data Variety Discussion

Big Data: The Data Variety Discussion

Big data is all about Velocity, Variety and Volume, and the greatest of these is Variety. At least it causes the greatest misunderstanding. Variety, in this context, alludes to the wide variety of data sources and formats that may contain insights to help organizations to make better decisions. Everything from our existing database records of … Continue reading Big Data: The Data Variety Discussion